Not just some crazy rumour like the google box and google cube the google pack is a new service soon (now?) to be offered by Google.? Here is an exerpt from google -
What is the Google Pack?
Google Pack is a free collection of essential software from Google and other companies. The software in the Google Pack helps you browse the web faster, remove spyware and viruses, organize your photos, and more. Learn more about each of the programs in the Google Pack.Google Pack also takes the hassle out of downloading, installing, and updating software. You can download and install the entire Google Pack in just a few clicks. And the included Google Updater helps you discover new programs and keep your current software up to date.
What does it look like?
Here is a screenshot -
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You can find out more by going directly to Google Pack about page - http://pack.google.com/pack/about.html